ENTREPRENEURSHIP MADE CLEAR,

FINALLY.

Learn how to walk the path of the entrepreneur, feel empowered and make an impact.

ENTREPRENEURSHIP MADE CLEAR, FINALLY.

Learn how to walk the path of the entrepreneur, feel empowered and make an impact.

ENTREPRENEURSHIP CAN BE CONFUSING,
BUT IT SHOULDN'T BE.

You should have a guide that makes the inner workings of entrepreneurship accessible and clear. You shouldn't feel like you're on the outside looking in.

frustrated2

ENTREPRENEURSHIP CAN BE CONFUSING,
BUT IT SHOULDN'T BE.

You should have a guide that makes the inner workings of entrepreneurship accessible and clear. You shouldn't feel like you're on the outside looking in.

LEARN THE

EIGHT CORE CONCEPTS

You don't need an MBA, but you do need to understand these eight concepts in order to be effective as an entrepreneur. Create and Orchestrate is the only book to present the Eight Core Concepts framework, demystifying the building blocks of every business.

Eight Core Concepts 1
Eight Core Concepts 2

LEARN THE

EIGHT CORE CONCEPTS

You don't need an MBA, but you do need to understand these eight concepts in order to be effective as an entrepreneur. Create and Orchestrate is the only book to present the Eight Core Concepts framework, demystifying the building blocks of every business.

Leadership

LEADERSHIP

Finance

FINANCE

Operations

OPERATIONS

Growth

GROWTH

Product

PRODUCT

Service

SERVICE

Sales

SALES

Marketing

MARKETING

ENTREPRENEURSHIP IS ABOUT ACTION.

But the wrong action can ruin you.

Trust me, I know. You don't need to make mistakes that I've already made.

Create and Orchestrate will teach you "the skillful way" of the entrepreneur, how to be productive, and focus on what matters.

Soccer - The Beautiful Game

ENTREPRENEURSHIP IS ABOUT ACTION.

But the wrong action can ruin you.

Trust me, I know. You don't need to make mistakes that I've already made.

Create and Orchestrate will teach you "the skillful way" of the entrepreneur, how to be productive, and focus on what matters.

Creative Power Icon White Transparent
Creative Power Icon White Transparent

CREATE AND ORCHESTRATE WILL HELP YOU

CREATE AND ORCHESTRATE WILL HELP YOU

1. Understand entrepreneurship

2. Take the next step from where you are 

3. Avoid pitfalls and showstoppers

HARD-EARNED WISDOM FROM
MARCUS WHITNEY

HARD-EARNED WISDOM FROM
MARCUS WHITNEY

From college-dropout, waiter to self-taught, successful entrepreneur.

Marcus Whitney is CEO of Health:Further, a strategic advisory firm working with leading healthcare organizations to navigate disruptive change; as well as Founding Partner of Jumpstart Health Investors, the most active venture capital firm in America focused on innovative, healthcare companies with a portfolio of over 100 companies.

Marcus is also co-founder and minority owner of Major League Soccer team, Nashville Soccer Club

From college-dropout, waiter to self-taught, successful entrepreneur.

Marcus Whitney is CEO of Health:Further, a strategic advisory firm working with leading healthcare organizations to navigate disruptive change; as well as Founding Partner of Jumpstart Health Investors, the most active venture capital firm in America focused on innovative, healthcare companies with a portfolio of over 100 companies.

Marcus is also co-founder and minority owner of Major League Soccer team, Nashville Soccer Club

FEATURED IN:

FEATURED IN:

Top Entrepreneurship Books of 2020

PRAISE FOR CREATE AND ORCHESTRATE

PRAISE FOR CREATE AND ORCHESTRATE

John Ingram

JOHN INGRAM

chairman of Ingram Industries / majority owner of Nashville SC

“In an instructive memoir that is far from over, Marcus Whitney shares his entrepreneurial triumphs and failures as well as real, step-by-step guidance and practical advice for any brave soul preparing to embark on the entrepreneurial journey. I’m proud to be on several of these with Marcus myself. Read this book, follow Marcus’ advice, and anyone with a great idea will increase their chances for success.”

Alice Randall

ALICE RANDALL

New York Times bestselling author and award-winning songwriter

“Ready for a transformative experience? Read this book! Whitney’s signature mix: grit and wit; empathy and tech savvy; self-awareness and community awareness provide a powerful insight jolt that is one part enterprise strategy, one part self-management, one part community and reality awareness—and wholly compelling. He shares his failures so you don’t have to experience them, and he shares his successes so that you might achieve your own.  Wherever you start, Marcus Whitney will take you to the next level.”

Dante Disparte

DANTE DISPARTE

Vice Chair / Head of Policy and Communications at Libra Association

"At a time when the world needs to innovate its way through the COVID-19 crisis, a Depression-era economy and sociopolitical upheaval, Marcus Whitney pens a ray of light that chronicles his deeply personal experience of failing fast (and often), to unlocking the 8 keys of successful entrepreneurship. In Create and Orchestrate, Marcus achieves what MBA programs make elusive; clearly and accessibly delineating how successful entrepreneurs think and, most importantly, act. Marcus is not only the embodiment of these principles, as a successful entrepreneur and investor, he has secured his place as an important voice on restarting America’s economic engine."

Jan Rivkin

PROFESSOR JAN W. RIVKIN

Senior Associate Dean and Chair of the MBA Program at Harvard Business School

"Entrepreneurial action by everyone, everywhere--that’s what it will take for humanity to overcome the natural, social, and economic crises we face today. Marcus Whitney points the way forward. The lessons he draws from his moving personal experience--his ups, his downs, and his sideways--will help you create the changes you want to see in the world. Whitney shares ideas that can help entrepreneurs in both new and established organizations, and in the private, public, and social sectors. Prepare to be inspired!"

"If Marcus Whitney can go from a college dropout without a place to call home to one of ’s most exciting entrepreneurs in just two decades, there’s nothing stopping you from forging a path entirely your own. Create and Orchestrate tells Whitney’s incredible story and offers some of his invaluable insights, ensuring that everyone who reads it walks away with a deeper understanding of how to make their dreams a reality."

BUY CREATE AND ORCHESTRATE NOW

Step into your creative power, claim control of your time and bring your vision to the world.

entrepreneurship book

BUY CREATE AND ORCHESTRATE NOW

Step into your creative power, claim control of your time and bring your vision to the world.